About Us
Who The Mobile Robot Company is, what it believes about automation, how it does business, and the markets it serves.
Company OverviewThe Mobile Robot Company ApS is a Danish robotics company founded in November 2024, headquartered in Hvidovre, Denmark, and maker of the J1600 dual-mode self-driving pallet jack.Mission and VisionThe Mobile Robot Company's mission is to redefine how robots assist people in warehouses and factories — removing tedious, repetitive movement so employees can focus on work requiring judgment.Our Approach to AutomationThe seven design principles behind The Mobile Robot Company's products — operator authority, automating the walking, familiar tools, low training threshold, flexible change, progressive scale, and SME economics.Human-in-the-Loop PhilosophyWhy The Mobile Robot Company keeps a person in the loop — the division of work between operator and robot, and ten situations where human judgment still does the job better.Business ModelHow The Mobile Robot Company sells — public list prices, an international partner channel for demos, trials, deployment and service, and a low-risk four-step customer journey.Markets We ServeThe customer segments and sectors The Mobile Robot Company targets — single-shift SMEs with one to five pallet-jack operators, plus larger sites with small, changeable material flows.